The kitchen power industry is prevalent in the O2O operating model

China has a large population and the base of netizens is growing. Faced with such a status quo, in the era of social media, how to innovate and release products and brand information to attract everyone's attention is of paramount importance. Only by word of mouth to achieve maximum impact, combined with the e-commerce platform to work together, can quickly and quickly establish a foothold in the high-end kitchen power market.

It is also the influence of current network marketing that makes the e-commerce platform go smoothly, prompting many industries to switch to e-commerce, which leads to the closure of many physical stores. However, the development of the kitchen appliance industry and the particularity of the products determine the physical store. Must exist and will be a key window for experience and promotion.

First, consumers build brand awareness and brand trust through physical stores.

The biggest difference between home kitchen appliances, home appliances, digital IT and fast-moving consumer goods is that home kitchen appliances are products that consumers consume once after buying new homes. They only spend once or twice in their lifetime. Consumers usually do not pay attention. Only before and after buying a house will you pay attention. Consumers' brand cognition and trust in home kitchen appliances are difficult to complete on the Internet at one time. Consumers must build awareness and trust in the brand through the understanding of physical stores.

Second, the consumer's product experience is difficult to complete online.

Due to the large variety of household kitchen appliances, rich styles and strong on-site performance, consumers can only get a perfect product experience at the scene. Consumers need on-site explanations, on-site guidance, and on-site experience to get a complete product experience. For the complexity and custom properties of some products, the pricing of the products cannot be 100% completed online.

Third, most home kitchen appliances require professional installation services.

Many home kitchen appliances require professional installation team members to go to the customer's home. After the site is installed, it is a complete product. Therefore, many home kitchen appliances companies also need the ground and professional service personnel to complete the "last mile" of the product to the customer's home.

Since physical stores are a threshold for home furnishing companies to do e-commerce, most home kitchen e-commerce companies currently use O2O (Online to Offline) online and offline operating models. Many kitchen and electric power companies have begun to adopt online customers, customers to the offline store experience, and then to the online payment method, making the online e-commerce product line and the distributor's product line differentiated, forming an effective Separate and protect the profit and price system of the dealer's physical storefront.