Qilu Evening News news, the store changed face, the dealers ran, the production enterprises closed down... Since the "winter" of the home building materials industry has come, where is the spring?
"In fact, we are quite confident about the future of the entire industry. It should be just a reshuffle period. As long as we can survive, the future will definitely improve." Liu Jinhua said.
In the end, it is victory. However, where is the “bottom†of the home building materials industry? According to the predictions of the industry, the spring of the domestic home building materials industry may have to wait a second time: because even if the country stimulates the macro economy, it will boost the effect. Conduction also has a lag period of 12-18 months.
However, the future is not entirely optimistic: after all, the "cold winter" brings not only the brutal industry reshuffle and elimination, but also the industrial upgrading and the healthy development of the entire industry.
"Compress the cost, adjust the product category, and update the goods in time... We will use all means to stay and look forward to the spring step!" interviews, many industry insiders said.
However, it is not only confidence but also strength that must persist in living.
“The discounts demanded by consumers are very high now. The tastes of consumers after 80s and 90s are different from those of traditional consumers. They pay more attention to the design and fashion sense of products. This requires us to diversify and pull products in time. Stretching market demand and creating unique products.†Liu Jinhua told reporters that in order to cope with the current crisis, they provide customized services to meet the needs of customers.
If the magic weapon for SMEs to deal with the crisis is characteristic, then some big brands have chosen to scale up. In the interview, the reporter found that although the industry is in a recession period, the major brands have strengthened cost control within the company on the one hand, and accelerated the launch of products on the other hand, and invested more in marketing.
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