Melody Furniture Network CEO
"Gao Yang, the legend of the e-commerce era, the pioneer of the furniture e-commerce market, the CEO of Melody Furniture Network." We often see the media reported so. In fact, the company is very low-key, every time employees and talks with the company, they will educate everyone, Melody is just a small company, in order to guard the staff complacency.
American Chinese celebrate the legendary life from Silicon Valley to Melaleuca
Melody was founded in 2007. In just five years, the development of Melaleuca is obvious to all. From the initial Taobao store, to the independent B2C platform in the back, to the O2O mode operation, in the past five years, it can be said that all Melaleuca colleagues have paid a lot of sweat and effort. After the official addition of Gao Yang in 2010, the growth of Melaleuca has become more and more stable.
Gao Yang, Bachelor of Mechanics Engineering, University of Science and Technology of China, Master of Computer Science, Georgia State University, USA, MBA, Booth School of Business, University of Chicago, USA. Gao Yang was a CTO in Dunhuang before joining Melody. In fact, all the conditions were very good at that time, but it was surprising that in 2010, Gao Yang gave up the work of the executives and chose to come to the original. Melaleuca that lives on Taobao. After working for nearly 10 years in the Silicon Valley high-tech company in the United States, and then became one of the CTOs and founders of AppeonCorp Software, with such a legendary high-profile, this move made many people unclear at the time.
However, Gao Yang has expressed his own opinion. "At the time, I felt that the idea of ​​moving furniture to the Internet was very creative, and it also had a lot of market space." Gao Yang once said in an interview. The spirit of knowing how to give up, dare to innovate and be vigorous and resolute can be said to be vividly reflected in Gao Yang.
I remember that when Gao Yang just joined, Melody was only a furniture store on Taobao. The main customers were basically from Taobao.com. At that time, one of the entrepreneurs did not think that Melaleuca would have such a scale today. The original idea was very simple. It was better to open a store than to go out to work. The income of about 10,000 a month was almost satisfied. But later, with the addition of Gao Yang, the history of the growth of Melody has changed.
At the end of 2010, after Gao Yang got the first financing for the company, several founders wanted to start opening offline stores. After all, furniture as a non-standard product, the limitation of online sales alone is too great. In fact, the opening of the offline experience hall is what they have always expected. Later, the high-level officials decided to open the first Melaleuca Experience Hall - Chengdu Experience Hall in 2011. As the first trial operation experience hall, I was still very worried at that time. After all, the cost of opening the Chengdu Experience Hall was almost a month's income for the entire company. And the geographical location is not good, in the Wuxi District of Chengdu, the West Third Ring Road, Sichuan Province, the auxiliary road, Guancheng boutique furniture store, behind the Bayi Furniture City. That road is hard to find, and it takes about ten minutes to get to the experience hall. According to the test by the store manager, it is found that nearly one-third of the customers will give up halfway because the road is a bit far. This problem, many people at that time were very confused, and even directly suggested that "there is no more people to experience the museum to move to the big shopping malls? Why do you have to be so remote?"
“We are furniture e-commerce, relying mainly on online drainage, using e-commerce platform to introduce customers to the experience hall. Shopping is the original intention of us to open the experience hall. In the whole purchase process, the experience hall is only used to buy furniture for consumers. Providing experience and viewing capabilities. From the trend of e-commerce development and our price advantage, I believe that more and more customers will accept this shopping model in the future. We save more than the traditional hypermarket every month. Rent is good for customers, which is the main reason why we have a price advantage in the furniture market.†This was the first time that Gao Yang was told at the first week of the opening of the Chengdu Experience Hall. I still remember it.
For Melaleuca from the previous Taobao shop to the independent B2C, to the latter O2O mode, in the past five years, many people have questioned Melody, saying that they do not understand. However, despite the fact that he once practiced a "kungfu" in Silicon Valley in the United States, once he looks for things, he will unswervingly do it without any delay. And now the development of Melaleuca confirms how important it is to make high-stakes decisions and determinations. Sometimes, success or failure is between that thought.
After having the first experience hall, Gao Yang discovered that the online shopping and offline experience halls are urgently needed for the development of furniture e-commerce, and are also needed by current consumers. Therefore, gradually began to have the first Melaleuca Experience Hall in Beijing, Shanghai, Shenzhen and Zhejiang. Until September 15 this year, 136 experience halls of the National Experience Center began to operate.
“Recalling the process of building the experience hall from 2011 to 2012, this road is really hard. Our company is popular with a post-80 manager, and the post-90 manager, don’t look at the age, decorate and sell furniture from the decoration experience hall. The personnel reserve is completely responsible for the completion. This is not something that can be easily done by every 80.90. Here, I still vaguely remember the opening of the Chengdu Experience Hall. Gao Yang asked the reserve manager who is present in the future. career planning. I remember that many reserve managers at the time asked Gao Yang, and they would not be on a business trip all the year round. At that time, Gao Yang smiled and said, "People in the rivers and lakes, drifting all the year round, it is normal."
This can not help but remind me of one time, Gao Yang said such a passage in Weibo, Melody is headquartered in Chengdu, not in the north, Guangzhou, Shenzhen and Hangzhou. The young people in Sichuan are hard-working, smart and eager to learn, and loyal to the group. There are few impetuous common in the Internet world. The backbone of the entrepreneurial period has not been lost. The majority of the shopkeepers of more than 100 experience stores are from Sichuan. Many people are out of Sichuan for the first time. They go to Harbin in the north and Hainan Island in the south. Figure. In this group of college students who have just stepped into the society, they feel that the book is angry, inert, childish, and more temperament, hardship, patience and maturity. This group of 80s and 90s young people are also being tempered by the high leadership and influence.
Unforgettable memory witnesses Melaleuca's step-by-step growth
It is difficult to start all things, although we have opened 136 physical stores so far, but it is still very difficult at the beginning. In 2010, at that time, our sales were relatively low, and few customers knew about our Melody. Therefore, Gao Yang set a few goals for everyone. The first time was the completion of 3 million sales in July 2010. The second time was monthly sales of 20 million and 40 million in July and October 2011, respectively.
The most memorable thing is that the monthly sales in 2011 broke 20 million. I remember that all the colleagues were very nervous that night in order to sprint 20 million sales. "23:501982 million, 23:511983 million...24:00200 million" In the last ten minutes, Gao Yang asked the sales executive to report sales once every minute, and that night he basically smashed the big half and stayed with everyone. Waiting for the miracle to appear. Finally, at the last moment, our sales rushed to 20 million. The unforgettable memory may not be forgotten in this life. At that time, I realized that as long as there is determination and perseverance, things that are difficult can be completed.
Later, in order to celebrate the completion of 20 million sales, Gao Yang invited colleagues from the company to have a meal at a nearby famous hotel. It was also that night that Gao Yang announced that the number of experience museums in 2012 will increase to 150, and will continue to open in 2013. At that time, everyone was very surprised, because from April 2011 to the end of the year, we opened a total of 22 experience halls. In 2012, we suddenly increased to 150, with double the data growth. I remember that when I was the busiest, I would go online to an experience hall in almost three days, very fast.
When the task of 40 million was completed in October, Gao Yang decided to add a double break to the staff. Melaleuca's development from Taobao to independent B2C, and then to O2O is not easy, so at that time everyone was a single break, including Gao Zong, and often accompanied by everyone to work overtime. Then in August of this year, when the 100 million mission was reached, everyone had a second weekend. "The third and fourth weekends will also be there. The weekend is in everyone's hands, as long as we work hard." Gao Yang promised everyone at a morning meeting in August.
The wise and motivated CEO, the young and energetic team, in line with the mass consumption pattern, the quality of the furniture, the price of the people, will certainly create an extraordinary furniture e-commerce company. Today, Gao Yang has led this group of young people to expand the business scope of Melody to home building materials, home accessories, decoration and other categories, making Melody gradually move from furniture e-commerce to home e-commerce, as the first to eat crabs. Furniture e-commerce companies, this road is still very long, and it is destined to be an extraordinary road.
Garden Leaf Rakes,Garden Rake Lowes,Steel Garden Rake,Small Leaf Rake
Ningbo Smile tools Co.,ltd , https://www.nbsmiletools.com