Green Design - The Theme of New Age Design

【Abstract】In the end of the 20th century, there was an international design trend. The green design reflects people's reflection on the environmental and ecological damage caused by modern science and technology culture. Green Design is to incorporate environmental factors and pollution prevention measures into product design at the design stage. Environmental performance is taken as the product's design goal and starting point, and the product's impact on the environment is minimized. For industrial design, the core of green design is “3R”, ie, Reduce, Recycle, and Reuse. It is not only necessary to reduce the consumption of substances and energy, to reduce the emission of harmful substances, but also to make it easy to classify and recycle products and components. Recycle or reuse.
Keywords: green design, recyclable, sustainable development Green design is an international design trend that emerged in the late 1980s. Green design reflects people's reflection on the environmental and ecological damage caused by modern science and technology culture. It also reflects the return of designer morality and social responsibility.
In the long history of human design, industrial design has created a modern way of life and living environment for humans. It has also accelerated the consumption of resources and energy and has caused great damage to the ecological balance of the earth. In particular, the over commercialization of industrial design has made design an important medium for encouraging people's uncontrolled consumption. The “planned abolition of merchandise” is an extreme manifestation of this phenomenon. No wonder people call "advertising design" and "industrial design" as the chief culprits in promoting people's consumption, resulting in many criticisms and censures. It is in this context that designers have to rethink the role and role of industrial designers, and green design comes into being.
It can be seen from history that the direct influence of green design is the American design theorist Victor Papanek. As early as the end of the 1960s, he published a very controversial monograph "Design for the real world." The book focuses on the most pressing issues facing the designer's human needs, emphasizing the designer's social and ethical values. He believes that the greatest role of design is not to create commercial value, nor is it a competition in packaging and style, but an element of a proper social transformation process. At the same time, he emphasized that the design should seriously limit the use of Earth resources and serve the protection of the Earth's environment. For his point of view, not many people understood at the time. However, since the "energy crisis" erupted in the 1970s, his "limited resources theory" has been widely recognized. Green design has also received more and more people's attention and recognition.
I. Concept of Green Design Green Design is also called Ecological Design, Design for Environment and so on. Although the name is different, the connotation is the same. The basic idea is: In the design phase, environmental factors and pollution prevention measures are incorporated into the product design, and the environmental performance is taken as the product's design goal and starting point, and the product is made to the environment. The impact is minimal. For industrial design, the core of green design is “3R”, ie, Reduce, Recycle, and Reuse. It is not only necessary to reduce the consumption of substances and energy, to reduce the emission of harmful substances, but also to make it easy to classify and recycle products and components. Recycle or reuse.
2. Contents of Green Design The main contents of green design include: material selection and management of green product design; detachable design of products; recyclability design of products.
1). Material selection and management of green product design. On the one hand, materials containing harmful ingredients and harmless ingredients cannot be mixed together. On the other hand, for products that reach the life cycle, useful parts must be fully recycled and used. Some of them must be treated with a certain process to minimize the impact on the environment. 2) The product's recyclability design considers the possibility of material recovery, the size of the recycling value, and the recycling process. 3). Products The detachable design designer wants to make the designed structure easy to disassemble, easy to maintain, and can be recycled after the product is scrapped.
In addition, there is a cost analysis of green products, a green product design database, and so on.
III. Method of Green Design 1). Modular design Based on the functional analysis of different functions within a certain range or the same function with different performance and different specifications, a series of functional modules are divided and designed through the selection of modules and Combinations can constitute different products to meet different needs.
Modular design can not only solve the contradiction between product variety and specification, product design and manufacturing cycle and production cost, but also can quickly replace products, improve product quality, facilitate maintenance, and facilitate disassembly after product is discarded. Recycling provides the necessary conditions for enhancing the competitiveness of the product.
2). The cycle design cycle design is not only the design for recovery (Recovering & Recycling), but also the means or method used to realize the generalized recovery. That is to say, when designing products, the possibility of recovery of product parts and materials should be fully considered. The size, recycling method, recycling process structure and other issues related to recycling, to achieve the full and effective use of parts and materials resources and energy, a minimal environmental pollution design ideas and methods.
In addition, there are combination design, detachable design, green packaging design, etc. The basic connotation is also as described above.
Although green design does not pay much attention to aesthetic performance or a narrow design language, green design emphasizes minimizing unnecessary material consumption. The principle of paying attention to the use of recycled materials also reflects the appearance of the product. In green design, “small is beautiful,” and “less is more” has new meanings. Since the 1980s, the pursuit of an extremely simple design school has focused on minimizing the styling of products. This is what is called "minimalism".
Today's modernization of green design is not just a fashionable slogan, but a matter that truly concerns everyone's immediate interests. This contribution to the entire human society will be immeasurable to future generations.