US payment startup index recently announced that it has completed a $19 million Series B round of financing, led by General Catalyst, and Datalogix founder Rob Gierkink also participated, and he also became the chairman of Index's board of directors. Index completed a $7 million Series A round of financing three years ago. Investors include Innovation Endeavors, Khosla Ventures, AIMCo and 819 Capital.
Index is a startup founded in 2013 and has completed $3 billion in transactions so far. The products and services offered by Index include the use of a unified database for online channel advertising, personalized user portrait tools, and secure payment devices.
Index users include large stores such as American Apparel, The Fresh Market and Fairway. In Europe and the United States, payment companies such as Apple, Google, and PayPal are promoters of near-field payments, and hope to meet all of their payment needs through mobile phones. Index is also a promoter of mobile payment. Unlike the payment giant's efforts to popularize mobile payment on the C side, Index popularizes the mobile payment scenario on the B side through the intelligent checkout counter.
The Fresh Market
Jonathan Wall believes that for payments, innovation should happen on both sides of payments and collections. Smartphones are smart only when there is a smart interactivity on the other side, and Google has no incentive to push the technology on the receiving side. progress.
Jonathan Wall, one of the founders of Index, was also the co-founder of Google Wallet.
Another help for Index for offline merchants is to collect and analyze sales data so that offline merchants can use data to drive future sales like Amazon. Even for merchants who are also on the cable platform, collecting offline data is still important, because the behavior and portraits of users who come to offline shopping are different from online, and they may never go online.
At present, the main users of Index are large retail customers. Index does not disclose specific revenue data, but it indicates that the current business processing capacity is 20 times that of a year ago. Currently, Index publishes 25 million advertisements per month. Index is also exploring new services, and recently it has partnered with Facebook to provide online advertising for offline merchants.
Zhibaijun has something to say:
Both the US Index Company and the China Smart POS Enterprise are cutting in from the B-side of mobile payment, making mobile payment more intelligent and convenient. However, compared with the development model of China's leading intelligent pos, there is still a big difference between the two in terms of service objects and service content. Service Objects From the perspective of service objects, Index service objects are mainly large retailers such as American Apparel, The Fresh Market and Fairway. China's leading intelligent POS service target is not only a large-scale chain, but also small and medium-sized merchants have begun to gradually popularize.
Service content From the service content, Index is mainly to provide large-scale merchants with online channels for advertising, personalized user image data, and payment devices. The service content of China's smart POS companies is more abundant than Index. It not only includes consumer data analysis, online marketing promotion and mobile payment, but also helps merchants to manage in-store, establish an intelligent CRM system, and integrate online and offline resources.
The main reason for the difference is that the development of mobile payment in China and the United States is different. The development of mobile payment in China is far ahead. The payment giants such as WeChat and Alipay have basically become popular. Domestic merchants have begun to accelerate the introduction of smart POS in order to pay for mobile phones. Many intelligent POS companies have continuously targeted industry characteristics and business needs in order to gain competitive advantage. Provide more features and value-added services for merchants.
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