Arbor Mist Mini Pack

Arbor Mist successfully penetrated into the small packaging market by using Arbor Mist Minis mini-packs. The Arbor Mist Minis Mini Pack contains four 187-ml frosted glass bottles in a single box. The product was officially launched in April 2005 and is currently sold throughout the United States. The product includes three of the most popular flavors: exotic fruity, strawberry and Pinot Grigio.

Arbor Mist is produced by Canandaigua Wines. The company is owned by Constellation Wines, the world's largest wine company. It is the nation’s largest premium wine supplier and a business branch of Constellation Brands. Arbor Mist is said to be the best-selling fruit wine in the United States. Fruity wines are made by adding a bit of fruit flavor to pure wines, making them more catchy. The Arbor Mist Minis mini can be used directly from the bottle mouth, and its four-bottle packaging box adds convenience to consumers. The Arbor Mist Minis Mini has a suggested retail price of $4.99. The Arbor Mist Minis' mini-packed bottle and box's exterior design takes full advantage of the bright colors and printed interesting pictures of the shots, thus vividly conveying the product's casual fashion concept. The Arbor Mist Minis Mini Pack has the same in-store advertising support and product packaging design as shelf displays, product nameplates, and posters at retail outlets.

The Minis mini-production site is the Canandaigua wine factory in New York, which can produce 100,000 cases of wine in less than 50 days. The entire packaging process is: Saint-Gobain Containers, Inc. The container company is responsible for the production of glass bottles. The glass bottles are then sent to Chattanooga's labeling company, ing Systems. The glass bottles are etched using a mixture of hydrogen chloride and hydrofluoric acid. Matte effect. Pressure-sensitive labels are supplied by Brook & Whittle Ltd. Canandaigua hopes that the product label can be seamlessly bonded to the frosted glass bottle. To achieve this goal, Brook & Whittle used a matte transparent PET material. The label printing incorporated a nine-color UV resin plate/rotary screen printing with a glossy finish to give the image a three-dimensional appearance.

Source: Packaging Expo