â—† Guo Jiasu, a computer professional, has been trying to use technology to promote the development of the catering industry.
In the nine years of development of screen core technology, the founder Guo Jiasu divided it into two stages.
2008~2013 is the first stage, he called it a traditional technology company. During the period, the team developed an ERP system for restaurants to help them improve operational efficiency.
Since 2013, the team has entered the second stage, “becoming a real Internet companyâ€. Based on the catering SaaS system, they focus on standardizing and ITizing industry data.
At present, Pingxin Technology has served more than 100,000 catering merchants, and the catering industry data standards are also in the process of continuous construction. The SaaS system developed by it includes the cashier management tool “food ware housekeeperâ€, the store's key indicator reporting tool “store small calculationâ€, and “micro-restaurant†that supports mobile online ordering and member marketing management.
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Building an ERP system for restaurants
Before entering the catering industry, Guo Jiasu's career has always been around the communications industry.
In the process of participating in the construction of China's 3G network standards, he found that the signal transmission rate of 3G is several hundred times that of GSM. In the process of mobile Internet access, 3G is greatly affected by external environmental interference. This made him realize that with the improvement of the 3G network infrastructure, the mobile Internet may have an intersection with various industries and generate new products.
At that time, Guo Jiasu was hoping to apply his own communication and Internet technologies to specific industries. Seeing that the restaurant still relies on manual ordering and ordering, "the more chaotic the restaurant scene, the more chaotic", he came up with the idea of ​​using software to help the restaurant improve efficiency.
In 2008, Guo Jiasu established “Screen Core Technologyâ€, which changed from “communicator†to “cateringâ€. In the following three or four years, the team has developed the "A la carte" handheld hardware device, and a complete ERP system from the cash register at the front desk to the management of the kitchen. After several years of development, Pingxin Technology's system has been operated by tens of thousands of catering businesses.
However, with the increase of service providers, Guo Jiasu found that the development of customized functions for various restaurants, resulting in dozens of software versions of team management, the overall development and software upgrade efficiency was reduced.
Guo Jiasu began to think about the direction of change and gradually developed the idea of ​​“standardizationâ€.
Create catering industry information standardization
Although the ERP system developed by the team has helped the restaurant to improve operational efficiency, each restaurant is isolated. "This kind of thing can be called a business, but not a business." If you connect each point to form a face, there will be more information and the data will be more valuable. "This will make a career."
Guo Jiasu believes that, on the one hand, when valuable standard catering data is continuously collected, opening a restaurant is no longer a difficult task. For example, if a person wants to open a restaurant, he can use this data to know what areas have the highest level of effectiveness, what dishes are most popular, and how big the store is most suitable. All of them are supported by data, rather than being judged by human feelings.
On the other hand, based on this information, the team can also access other eco-chain companies and services for the catering industry, such as catering manpower consulting, food supply chain and so on. At the same time, after mastering the financial data of the restaurant, the team can establish a risk control model based on this and introduce financial functions to solve the problem of restaurant funds.
However, before achieving this goal, food and beverage information must be standardized, including food and beverage data indicators, data transmission interfaces, and so on. Change the state of the industry's 80% custom, 20% standard, and informatize and digitize the extensive and non-data business methods. This will enable effective communication between catering companies, the catering industry and other industries, and allow data to precipitate.
Around the year of 2013, the rise of SaaS boosted the idea of ​​Guo Jiasu. SaaS software not only allows the team to upgrade system software for all restaurants in a certain cycle, but also enables data aggregation, analysis and feedback in real time, making the standardization and informationization of the catering industry develop faster.
With the development of the Internet, Screen Technology has also upgraded the original ERP to “cloudâ€. The company has also truly transformed from a traditional technology company to an Internet company, from a tool to a standardized platform.
Landing "standardization" won strategic investment
Although the idea of ​​“standardization†has been made, it is extremely difficult to promote it in the industry and encourage food and beverage owners to share data.
To this end, Guo Jiasu adopted a product promotion method of “from small to large and from bottom to topâ€. He targeted the sales target of the product in a single store with a turnover of 1 million yuan per year. "They are not sensitive to the data." By encircling the majority of small and medium-sized customers in the industry and using the standardized SaaS system provided by Screen Core Technology, the team will expand to large customers.
At the same time, Guo Jiasu also constantly communicates with the bosses of various types of restaurants to extract their common needs and continuously increase the standard functions of the SaaS system. Now, the SaaS system developed by Screen Core Technology includes the cashier management tool “food ware housekeeperâ€, the store's key indicator reporting tool “store small calculationâ€, and the “micro-restaurant†that supports mobile online ordering and member marketing management.
In the process of Pingxin Technology's continuous product creation for the B-side of the restaurant, the US group and the public comment for the C-end service merged, which made a great touch to Guo Jiasu.
It turns out that their products are more "throttle-efficiency" for restaurants, but there is still a lack of "open source". The merged “Mei Da†occupies the largest C-end market in the catering industry. If you can cooperate with them, the integration of the C-side platform and the B-end platform will generate greater value. The two sides hit it off. In April last year, the US group public commented on the strategy of investing in Pingxin Technology.
With the support of platform-level resources, the team also took the time to develop into the informationization, standardization and dataization of the catering industry. “It turned out that we made the single point efficient, and now we have to make the operation of the whole network efficient and fast.â€
At present, Pingxin Technology has served more than 100,000 catering businesses and has held three catering information standardization forums.
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