Recently, the China Electronic Video Industry Association, in conjunction with the China Household Electrical Appliances Business Association and domestic and foreign color TV companies, has launched an “upgraded and replaced†consumer upgrade initiative nationwide. The world's two major color TV giants Samsung and TCL took the lead in responding, and cooperated with large channel dealers in Changchun, Baotou, Shijiazhuang, Linyi, Tangshan, Changsha and Chongqing to carry out the “elimination of old and excellent†activities. Participating companies not only help users to recycle old TVs that exceed their safe use period, but also carry out environmentally-friendly dismantling treatments, and also take out high-end products such as quantum dots, ultra-high definition, artificial intelligence, ultra-thin and other high-end products to participate in activities, and achieve consumption upgrades through “changing excellentâ€. Experience upgrades, praised by consumers.
Peng Jianfeng, deputy secretary-general of the China Electronics Video Industry Association, said that “the old and the best†is to encourage consumers to eliminate the old TVs that have been safe for more than seven years, and replace them with more environmentally friendly, better quality and smarter new pictures. An industry consumption upgrade project for products. In addition to the inability to enjoy new Internet services, the quality of the TV service is poor, the quality of the picture is poor, and the interactive experience is not good. There are also security risks such as fire. At present, the price of TV sets has been very close to the people. It is recommended that TV sets be used for more than seven years, and that they should be upgraded as much as possible to replace a high-performance large-screen TV.
"The old and the best" detonated the big screen market living room TV purchase has to pay attention to
On how to upgrade the living room big screen, Peng Jianfeng gave the following suggestions:
First, how to choose the TV size?
According to the "Recommended Specification for Mainstream Size of Living Room Flat Panel TV" formulated by China Electronic Video Industry Association, under the condition of 4K resolution, the living room of 2.5m to 3m is recommended to purchase 55-inch TV; the living room of 3m to 3.5m is recommended to purchase 65. Inch TV; a 3.5-inch TV is recommended for living rooms from 3.5 meters to 4 meters. According to the statistics of the association, in the first half of this year, 55 and 65 inches of sales have accounted for one-third of the overall sales of color TVs, and in fact have become the first choice for living room TV. In order to get a better sense of presence, it is recommended that ordinary families choose 55 and 65-inch products; users with large living rooms and theater effects can consider purchasing large screen products of 75, 78 or 85 inches in one step.
Second, is 4K a must?
According to the association's statistics, in the first half of this year, the penetration rate of 4K Ultra HD has reached 58%. From the content of the program, all major Internet TV platforms have launched a 4K block. In addition, Guangdong Province vigorously develops 4K industry, and plans to launch 1-2 4K channels in the future. By the end of the year, 3 million TV users will be added 4 million TV users. By 2020, 4K TV users will reach 20 million. Other provinces and cities will also develop 4K ultra HD industry. At present, the price difference between 4K Ultra HD TV and ordinary FullHD Full HD TV is not big. It is recommended to choose 4K products in the living room TV.
Third, is intelligence so important?
The answer is yes. The popularity of the mobile Internet and smartphones has dramatically changed the way people live, and the next wave will usher in the widespread adoption of home Internet and smart TV. Everyone is used to chasing a TV with a mobile phone, but the screen is too small after all, and watching the video for a long time has some damage to the vision and the cervical spine. Compared with mobile phones, the TV's reclining posture and ultra-high-definition large screen are more suitable for the whole family to watch, and Internet TV also has a large number of source libraries, and supports multi-screen interaction and other functions. The new generation of "artificial smart TV" can control the voice quickly, not only to quickly find the film, but also to jump to a specific character or scene, search for the purchase of products in the drama, and more complex smart home control, its control is simple Especially suitable for families with old people. Therefore, buying TV must pay more attention to the level of intelligence, try to choose products with faster processing and better interactive experience.
Fourth, what are the latest display technologies?
At present, the mainstream of the living room big screen is still LCD TV. Liquid crystal display technology has been continuously upgraded in recent years. For example, the application of new technologies such as HDR and QLED quantum dots has greatly improved the brightness, contrast and color reproduction of LCD TVs. At present, quantum dot technology is very mature. QLED Quantum Dot TV not only has excellent image quality, but also has excellent reliability, durability, energy saving and cost control. It is suitable for users who require high color reproduction. In addition, it is also worth noting that OLED display is one of the mainstream directions of next-generation display technology. Its characteristics are self-illuminating display, high response speed and contrast, can be made into flexible products, wallpaper TV has been available, and the future prospects are very promising. The third is laser projection technology. After the laser light source is used, the problem of insufficient brightness of the original projection is changed, and it is not necessary to pull down the curtains during the screening. At the same time, using ultra-short-focus front-projection technology, the laser TV host can be directly placed on the TV cabinet to cast a 100-inch 4K picture at a close distance, which is very suitable for watching movies and sports competitions.
Fifth, what are the latest design trends?
When it comes to design trends, ultra-thin and narrow bezel designs are the most popular. At present, LCD TVs have been able to achieve the thickness of the iPhone. In terms of materials, the TV frame and back panel are made of CNC-processed stainless steel or aluminum alloy. The surface is sandblasted, brushed or polished to provide a fine quality. Fitting wall hangings have become the focus of this year's global market. The TV hangs on the wall and no longer has a wide gap in the fist. It can be directly attached to the wall like a picture frame, which is simple and beautiful. The split-type design is also becoming more and more popular. In addition to the thinner and lighter screen, the host plug-in is also advantageous for carrying a multi-channel surround sound unit, which makes the TV set feel better.
Finally, Peng Jianfeng concluded: "The seven-year color change of color TV will become a new consumer trend. Since we can change a smart phone for two years, why can't we upgrade the TV set in seven years? If you change a big-screen smart TV, you can immediately lie down. Enjoy a huge amount of internet movies on the couch."
Editor in charge: Yu Jie
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