After 20 years, TAG Heuer Tigtaglia returned to the cycling track Work with BMC Racing Team! TAG + BMC = Made in Switzerland TAG + BMC = cutting-edge technology TAG + BMC = unique TAG + BMC = Pioneer spirit Both companies have brand names composed of three letters, with similar DNA, the same values, ambitions and long-term cooperation between the two brands. Beginning in January 2017, the Swiss watch brand TAG Heuer will be the official chronograph of the BMC Racing Team, a professional cycling team. [Oct. 8, 2016, Doha] On the eve of the opening of UCI Road World Championships, TAG Heuer held a press conference at the St Regis Hotel in Doha, Qatar. Mr Jean Claude Biver, CEO of Gaggenau, announced that Tiger Regal will return to the international professional cycling arena.ç½ For over 20 years, Tyagalhog will work together with BMC Racing Team to open up a new chapter in Tiger TAG Heuer cooperation with the bike community! Team owner Andy Rihs and team chairman and manager Jim Ojovic (Jim Ochowicz) jointly attended the conference. Mr. Jean-Claude Beaver, CEO of Tag Heuer and Head of Watchmaking Department of LVMH, said: "Bicycles are a favorite sport of all ages in all countries of the world and this project is very important to me. I And the long-awaited 25-year-old Andy Rees is looking forward to the long-term cooperation that will soon start! BMC racing team will bring our pioneering spirit and Swiss made quality all over the world, every high level event of the team Will pass on our brand spirit. " Andy Rees, BMC Racing Team Owner, added: "The BMC Racing Team is very pleased to be partnering with Tiger Regal, both of which also have the rare opportunity to join high-end brands from Switzerland." We are very much looking forward to working with Thai I am very excited to be able to work with old friend Jean-Claude Beauv to announce this partnership together.BMC and Tiger Regal also come from Switzerland and also strive for excellence, and I am looking forward to 2017 season coming, looking forward to Our riders are proud to showcase the Tag Heuer brand identity. " Jim Ojovic, BMC Racing Team Chairman and Manager, said: "This time with Tiger Regal TAG Heuer team has been drawn in the history of a thick print of a stroke .BMC racing team and Tiger Regal have many of the same Values ​​TAG Heuer brand spirit #DontCrackUnderPressure 'without fear of challenge, achievement of self' is the essence of cycling. Timing for the game is extremely important, whether it is time trial, or up to three weeks of the three ring tournament, the goal is Is the shortest time to reach the finish line and we believe that TAG Heuer will provide the team with professional and reliable timing support. " Global cooperation All team players wear the Tag Heuer Connected Smartwatch, which will provide information and serve as a communication tool to witness every exciting event. Tag Heuer brand identity will be in an important position to display. Tag Heuer's shield badge will appear at the top of the driver's garment and on both sleeves at the race (a very important position for the television and the camera's lens). The brand identity appears on each driver's hat before the driver's interview. The fleet's official car body will also be fitted with Tiger Accord and BMC logo, proudly riding around the world. To commemorate this collaboration, Dag Otto Lauritzen, the legendary road racing legend, also appeared at this press conference to witness this moment of glory. The 50-year-old Norwegian professional cyclist won the Tour de France and the Western Conference Grand Prix titles during his career from 1984 to 1994. The bronze medal of the 1984 Olympics was the 7- Eleven racing team members. Other VIP attendees were Richie Porte, the Australian time trial champion of 2015. He was the captain of the 2016 BMC Racing Team (Champions of 2013 and 2015 in the Paris-Nice stage, Tyrone Champion). There are also seven other drivers selected for the UCI World Championship Group Time Trial: Tom Bohli and Stefan Küng in Switzerland, Rohan Dennis in Australia, Daniel Oss and Manuel Quinziato in Italy, Taylor Phinney and Joey Rosskopf in the United States. In 2016, the BMC racing fleet consisted of 29 drivers from 12 different countries, top four in the UCI World Tour professional cycling team and 20 million fans around the world. BMC racing team is also one of the most famous professional team (in the United States, Britain, Australia and Germany are ranked in the top three), there are more than 800,000 fans in social media. The purpose of this collaboration between BMC Racing Team and Tiger Regal is to bring together people who are motivated, focused and aspiring to seek innovation and breakthroughs, not just in the sports world but also in all fields. The same spirit has also driven watchmaking from La Chaux-de-Fonds, the third-largest city in the French-speaking district, to push cutting-edge technology, materials and design to a higher level, demonstrating that the TAG Heuer, Swiss pioneer watch brand with a long history in 1860 ". Tiger and TAG Heuer Sports: ç½ returned to the stadium for more than 20 years Tiger's first collaboration with professional cycling dates back to 1946, when it was first mentioned in the leaflet of the Swiss watchmaker HEUER that timekeeping was done using timekeeping pocket watches on road and road racing. In 1985, Tiger Regal worked with the Pro Cycling Team as a sponsor of the HEUER SKIL SEM team and its captain Sean Kelly. Between 1986 and 1987-1990, the brand continued to work with the Pro Cycling Team including the KAS TAG HEUER Racing Team and the 7-Eleven Racing Team of the United States founded by Jim Ojovic - who is also Chairman and General Manager of the current BMC racing team coach. Also present at the press conference today are Dag Otto Lauritzen and Andy Hampsten, all of whom are partnered with Tigergen's first Heuer Formula 1 special edition The watch was introduced as a heroes of the same period and witnessed the birth of the red and green watch with the fleet printed on it. In 1992, TAG Heuer and the Swiss champion Tony Rominger began to cooperate. He won 115 of his career as a record holder of the hourly record in 1994 and continued as the brand ambassador until 1996.
