2017 home industry top ten "standard" keywords released

In 2017, the cross-border brand's march into the whole house customization boom has not diminished, and the strong onlookers of many predators have pushed the custom home industry to the top of its development history.

The most eye-catching cross-border is the custom-made furniture "group" cross-border marching custom, so fierce, come so complete. Among the well-known brands of finished products, almost no cross-border customization.

Chuanpai famous furniture brand collective diving: All-you-you upgraded the wardrobe project to all-you-can-customize this year; the whole house of the Pearl is customized, the double tigers are low-key and enter the whole house customization, and the low-key and stable scenery home has been all-rounded, and the whole house has been fully customized... ...

The Beijing-style furniture is not to be outdone. The early cross-border such as Qumei B8 is custom-made, the cabinet project is also launched this year; the top 100 furniture, July show debut; unification of international home, enter the custom home project, headquartered in Dongguan, Guangdong ; East China furniture brand, software category Gujia, Suzhou Si Kexin on the horse custom home, office furniture leading brand Shengao in 2013 released its custom home brand ----- love home.

The custom of furniture in Yuepai is innumerable. The collective crossover of finished furniture such as Dynasty, Federation, Jianwei, Red Apple, Yaobang, Renhao, and Sihai has become a landmark event for cross-border entry into the custom home industry!

2 Environmental supervision

Since the promulgation and implementation of the “New Environmental Protection Law” in 2015, the pressure on environmental supervision in various regions of the country has become increasingly severe. To a certain extent, it directly affects the “tickets” and “days” and even hopes for survival of some small and medium-sized custom enterprises. However, in the national environmental protection game, while ensuring the coordinated development of economic benefits and ecological environment, it brings a fair competitive environment and an innovation-oriented development direction to the customized industry that is ultimately oriented towards the optimization and upgrading of the industrial structure.

On April 5th of the first half of the year, the Ministry of Environmental Protection conducted a one-year, 25-round intensive monitoring of air pollution control for the Beijing-Tianjin-Hebei and the surrounding transmission channel “2+26”.

The third batch of seven central environmental protection inspectors successively inspected Tianjin, Shanxi, Liaoning, Anhui, Fujian, Hunan, Guizhou and other provinces (cities) from April 24 to April 28. As of May 28, all seven inspectors had completed the inspector's work, and 4,018 people in seven provinces and municipalities were held accountable. Hunan ceramic plants in Zhuzhou, Hengyang and Loudi were rectified; 8 ceramic factories in 4 cities of Guizhou were ordered to suspend production and rectification, and 3 ceramic factories were fined 1.05 million; Fujian Changtai County suspends production of all licensed mining enterprises within the validity period of the county. Rectification; Guangdong Sanshui, Jiangmen, Zhaoqing Qiqi heavy fist rectification; many small and medium-sized furniture factories frequently closed the door, especially solid wood paint products, it is difficult to escape bad luck.

The transformation and upgrading of traditional manufacturing methods and green development have become inevitable. How to fully implement green production, build a green manufacturing system, create a green factory, and build a green supply chain are the core issues that companies need to consider.

3 Industry 4.0

In July, a number of brands in the exhibition hall showed the application of robots at the factory. For the industry 4.0 represented by robots, it was only discussed and talked about, and it is not only a reality, but also in many enterprises. A large number of applications are in the manufacturing system.

The demographic dividend is gradually disappearing, and no one without a lamp factory has come to us.

4 listing tide

In 2017, the custom-made home enterprises ushered in the intensive listing boom, and the “customized hot” was pushed to the paradox of the home industry, and the scale of the industry continued to expand...

On November 7th, Shangpin's house was officially listed on the Shenzhen Stock Exchange, and publicly issued 27 million shares, raising funds of 1.81 billion yuan.

On March 10th, Piano was listed on the Shenzhen Stock Exchange, and publicly issued no more than 15.6 million shares, raising more than 480 million yuan.

On March 28th, Oupai Home Group Co., Ltd. was officially listed on the Shanghai Stock Exchange and successfully landed on the A-share main board. The opening price has risen all the way, and the market value of the day has broken 29.9 billion yuan.

On April 12, Xiamen Gold Kitchen Cabinet Co., Ltd. was listed on the Shanghai Stock Exchange, with 17 million shares publicly issued and raised funds of 425 million yuan.

On May 16, Nanjing Ile Home Furnishing Co., Ltd. was listed on the Shanghai Stock Exchange, and publicly issued 40 million shares of RMB common shares, raising funds of 395 million yuan.

On June 30th, Zhibang Kitchen Cabinet Co., Ltd. was officially listed on the main board of the Shanghai Stock Exchange, with a scale of 40 million shares and raised 934 million yuan.

5 capacity expansion

For the booming custom home industry, capacity is an issue that needs to be addressed. Expanding production bases, arranging the whole country, going global, and the pace of enterprise capacity expansion has been continuously advanced...

On November 10th, the Yadan Ecological Home Project was completed and put into production. The total investment of the project is 500 million yuan, covering an area of ​​160 mu. It will build 8 German custom furniture production lines and 2 veneer production lines.

On April 19th, six industrial projects including the European Group's Smart Home Western Base Project started construction at the site of the Ou Pai Home Furnishing Project of Xihanggang Economic Development Zone in Shuangliu District, with a total investment of 5.783 billion yuan.

On April 26th, the Sophia high-end smart home production base project was officially signed and settled in Chongzhou, Sichuan, with an investment of about 1 billion yuan to build a high-end intelligent custom home production base.

On April 12, the groundbreaking ceremony for the base of the Siniman Lake was held in Jingmen. The base is located in Dongbao Industrial Park, Jingmen, Hubei Province. It covers an area of ​​500 mu and has a total investment of 1 billion yuan.

On May 28th, the third production base of Lauka's whole house was also the core production base. The groundbreaking ceremony was held at Qingyuan New Headquarters Base. The total area is 150,000 square meters and the investment construction is nearly 701 million.

6 Strategic investment

On the day of the European listing on March 28, in the reports of various media, people who are careful will find that after the public offering of Europa, Red Star has become the third largest shareholder of Europa with 4.49% of the shares. The Red Star Xiexuan legal person is the investment company of Red Star Macalline, and Red Star Macalline owns 90% of the investment company.

After the listing, Sophia quickly established a joint venture with the French company Simi, and soon announced the establishment of a custom wooden door joint venture with Huahe to integrate the category through the power of capital.

In addition, Paterson won a share in Hanju Lige, Hao Laike invested in the 靓美客 under the home system... On June 17, on the eve of the 14th anniversary of Siniman, Red Star Macalline strategic investment Shi Niman, Xin Fumin In Shanghai, the company signed an investment agreement with Red Star Meikailong Chairman Che Jianxin. On July 14, the family actually took a stake in Siniman, and the two sides reached a strategic investment agreement; the trend of deep integration of such equity levels is becoming more and more obvious in the industry.

7 big home strategy

On July 31, Hao Laike held the 2017 Mid-core Dealer Conference in Guangzhou. At the meeting, the company officially announced the launch of the wooden door and cabinet business, and a new upgrade of the manufacturing process, creative design, brand image and terminal promotion. The big home strategy has been accelerated, and wooden doors and cabinets have created new growth points.

Coincidentally, the European, new, holy, nature and other brands have strong cut into the big home strategy, in anticipation of becoming an important growth point for the company's future.

The so-called big home actually contains two concepts: the first concept is big home, the second concept is the ecological circle, only the organic integration of the two is the real big home ecosystem. It goes beyond pure platform thinking, not only to integrate products and services, but also to integrate all products and services in the home field, and to form a corresponding closed-loop and ecological, so as to enhance user experience and increase user's stickiness. . Custom home is the most important part of the big home strategy.

8 O2O Strategy

In the face of the "Internet +" boom, the home sector, which has always been regarded as difficult to overcome by e-commerce, has also been Internetized. Shangpin's home delivery, Sofia, European, and good Lai Ke have joined the "electricity" list. For the average home furnishing enterprise, the main reason for doing e-commerce is to sell goods. There is no independent O2O project, and only Tmall operates as an intervention channel, which is slightly thin. However, home-customized products lack specific products before consumers place orders. On the other hand, products require front-end design, installation and distribution. These two points make it difficult for home customization to be sold through e-commerce.

Internet marketing has three major advantages: the first is low cost and high efficiency; the second is to establish a fast brand image; the third is to better protect the interests of the owners. Online shopping has become the preferred shopping method after 80s and 90s. Online retailing of customized home products has also attracted the attention of many companies and e-commerce. In the kitchen cabinet enterprise, Guangzhou's Shangpin home delivery, Shanghai's Ou Rui Yubang O2O online and offline combination mode.

Ou Pai, Marg, Shangpin Home, New Home Network, Shi Niman Home 100 and other companies have increased their investment in e-commerce, focusing on the next offline O2O online and offline competition.

9 smart home

Smart homes are receiving much attention. At the Guangzhou Jianbo Exhibition in 2017, many companies have launched smart home products such as smart washing machines , smart ovens, smart dressing sets, etc. to realize the Internet of home appliances. Although many companies have made efforts to smart homes, there are also experts in the industry who believe that the major manufacturers based on their own smart home platforms reflect the status quo of fragmentation and unstandardization of the industry.

Smart homes such as wireless remote control, mobile phone remote control, intelligent drying system, etc. have all appeared in the custom home industry, which means that the smart home era has arrived.

10 custom home advertising "Ba Ping"

According to incomplete statistics, nearly 80% of billboards in major high-speed railways, airports and stations all over the country are “left to” home brands, especially custom-made homes, mainly cabinets, wardrobes, wooden doors, doors and windows. Walking in these stations is like being in a home conference hall.

In 2017, the custom home furnishing company has made every effort to increase the advertising in the major media, which can be described as “rolling” and “baping”.

On the one hand, as a representative of new retail, we use products to link online and offline channels to narrow the distance with consumers; on the other hand, we can't afford the traditional brand's propaganda mission, we need to use brand reputation and use a bigger market. Share to compensate for the limitations of low repurchase rates.

Editor: China drying rack net - dew for frost