In Changsha, it is not uncommon for the big stores and small shop owners to have “go away†and “relocate†during the operation process. The original Parkson Shopping Plaza, which is located in the center of Furong Plaza, is one of them.
Then, the owner is authorized to set up an operating company to adopt the "autonomy" approach to carry out the overall operation of a hypermarket, and whether it can explore the method of cracking the puzzle.
More than 900 owners of the Wangjiapo Global Home Furnishings in Changsha and more than 200 business owners jointly set up operating companies to manage their own rents.
On December 10th, the Wangjiapo Global Home Furnishing in Changsha City was undergoing upgrading.
On December 10, Changsha continued the cold and cold weather, while Luo Zhengping, who owns a small facade in Wangchengpo Global Home Furnishing, was full of enthusiasm. "The owners' meeting in November confirmed the 'owner autonomy'. The way to continue to operate the store, a stone in my heart fell to the ground."
After the original management team was withdrawn, the original global furniture supermarket was caught in the business puzzle. This 15-year-old furniture store has been well received by the industry.
In fact, in Changsha, it is not uncommon for the big stores and small shop owners to have “go away†and “relocate†during the operation process. The original Parkson Shopping Plaza, which is located in the center of Furong Plaza, is one of them.
Then, the owner is authorized to set up an operating company to adopt the "autonomy" approach to carry out the overall operation of a hypermarket, and whether it can explore the method of cracking the puzzle.
Event: The old store realized the first commercial "owner's governance"
On December 10, Yu Guojun, director of the Wangchengpo Great Market Coordination Office of Yuelu District, Changsha, told reporters that in order to maintain the interests of more than 200 business owners who still do business in the store, and more than 900 owners of large and small, Yuelu District Government The government departments at various levels, such as Wangchengpo Street, organized many consultations.
Finally, the owners' committee was established through the election of the owners' general meeting. The big owners and small owners jointly established Changsha Jiashenda Property Management Company to operate, and the store was newly named "Wangchengpo Global Home Furnishings".
“This pure commercial store adopts the model of “owner autonomy†to operate, and it is still the first one in Hunan Province.†Yu Guojun said that at the end of the year, the store operated by the operating company jointly established by the owners will be officially unveiled, and the entire store will be officially unveiled. The upgrade is planned to be completed within 2 years.
Walk around the home store, you can see that the outside of the store is undergoing quality improvement. According to Wang Zhiyong, the head of Hunan Jiaguo Investment Co., Ltd., one of the representatives of the big owners, this time, not only will the façade be refurbished, but also the ground parking lot will be added, and central air-conditioning, handrail ladders and other hardware equipment will be installed for the entire shopping mall.
“More than 900 owners, from 24 provinces, plus more than 200 business owners, is a very powerful force.†Luo Zhengping, the representative of the small business owner and the director of the store committee, believes that the owner’s autonomy is the largest. The advantage is that they have the same interests and starting points, and can play a greater role.
Industry: Finding a balance between rent and property rights
Outside the main entrance of the store, “government guidance, owner-led†and “rent management of the rent owner†can be seen everywhere. Luo Zhengping said that more than 900 owners are expected to sign a contract with the newly established property management company next week. As of today, the one-week publicity period for this contract sample has passed three days.
The reporter found that whether the original global management team was withdrawn or the new company established by the owner's self-government, the key to the operation is that the word "rent" cannot be avoided. The rent is low, the owner does not do it; if the rent is too high, the operator must bear greater operating pressure.
How to find a suitable balance point? At present, the solution for the Wangchengpo Global Home Furnishings is a “rental guarantee†commitment by Hunan Jiaguo, one of the representatives of the big owners. If the rent cannot meet the expected expectations during the actual operation, the company will subsidize and solve the problem. Some small owners have concerns.
Breaking the deal: should not let rent become a commercial black hole
Rent is often the biggest concern for owners, and the entire store can continue to operate healthily.
As early as 2008, Parkson Shopping Plaza, which was located in Furong Plaza, had chosen to withdraw due to the inability to reach an agreement with the small owners due to the issue of rent renewal.
In the next 10 years, only the street frontage and supermarket sections are still in operation, and most of the area is idle. During the period, there were a number of companies that had intended to take over, and some even entered the actual stage of investment, but eventually gave up due to the cumbersome interests.
Repairing property, selling property rights, and then unifying the operation by the operator, this business operation model, in the view of real estate developers, is a good model for multi-party income. However, behind this model, the property is always black hole due to the “rent†problem.
A Changsha industry insider commented that using the owner's autonomy to organize manpower for corporatization operations, if you choose a person with commercial transportation management experience to operate, it is a good solution, to some extent avoid the rent problem. Disagreement.
In the current business environment, the first thing the operator should consider is how to attract passengers and bring a prosperous business, rather than 'cracking' with the owner on the rent issue, which ultimately affects the store's strength.
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