With the rise of mobile payment, NFC payment has once again become the focus of attention in the industry. In the two most eye-catching mobile phone conferences in September, Samsung and Apple unanimously emphasized the NFC payment function on the mobile side in their new mobile phone products. Industry commentary believes that the high-profile entry of the two major international manufacturers, the mobile payment landscape may change. Specific to the Chinese market, Samsung benefited from the cooperation with China UnionPay, and has already taken the lead in the field of mobile payment terminals.
The eve of the explosive growth of NFC payments
NFC payment is not a new thing. Nokia, Samsung and other manufacturers have launched mobile phones with this function, but NFC payment is not a hammer sale. It includes not only mobile payment terminals, but also chip manufacturers, operators, and finance. Supporting the transformation and upgrading of the platform and offline POS machines, NFC payment has not experienced explosive growth in recent years due to various interests.
However, the benefits of NFC payment relative to two-dimensional code payment are obvious. Because the former relies on hardware implementation, the security aspect can be effectively guaranteed, which is especially important for users, and the NFC payment is relative to the two-dimensional code payment in energy consumption and transmission distance. , network requirements and other aspects have advantages. Especially after the Chinese central bank stopped calling the QR code, NFC payment ushered in a favorable policy. iResearch also predicts that with the payment of NFC near-field payment by mobile, telecommunications and Unicom's three major carriers, it is expected to become a breakthrough in the development of the mobile payment market in the next quarter.
Join hands with China UnionPay Samsung to seize the opportunity
For this reason, Samsung's launch of Note 4, which supports NFC payment, is just the right time. Samsung’s emphasis on NFC payments was also reflected in the press conference. At the press conference, Samsung not only created a separate part to introduce the strategic cooperation between Samsung and China UnionPay, but also invited Hu Ying, the assistant president of China UnionPay, to attend the Samsung Mobile New Product Launch Conference and deliver a speech. Since China UnionPay has the ability to influence the entire industry chain in the field of NFC payments in China, Samsung has already taken the lead in other mobile phone manufacturers in the field of smart phone payment terminals after reaching strategic cooperation with them.
Hu Ying, Assistant President of China UnionPay attended the Samsung Mobile New Product Launch Conference and delivered a speech
In contrast, its old rival Apple introduced the NFC payment based on Apple Pay at the new product launch conference, but because there are only Visa, MasterCard, American Express and other companies on the list of partners, there is no China UnionPay, the industry. According to this, it is still unrealistic for Apple Pay's NFC payment service to enter the Chinese market. On the other hand, Samsung has been pushing the NFC payment service in a big way. From the end of September, users who use Note 4, S4, and Note 3 (China Unicom and Open Edition) will be able to complete the payment by waving the phone on more than 3.6 million POS machines that support UnionPay “flash paymentâ€.
With the rapid development of mobile Internet, mobile payment will become an indispensable function of intelligent terminals. The cooperation between China UnionPay and Samsung Electronics will open a convenient payment window for consumers. A safe, convenient and fast mobile payment era is coming.
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