Palm Business Technology and Lacala cooperate on cloud application technology and payment docking

"Dongguan City Merchants Information Technology Co., Ltd." (referred to as "Pan Shang Technology") is a collection of independent development, design, software and hardware integration, is committed to creating a combination of mobile Internet and Internet of Things technology companies. Since its establishment, the company has always adhered to the values ​​of “openness, innovation, passion, and sharing” and has won the trust of tens of thousands of corporate customers. It is the promoter of China Mobile Marketing Standard and a one-stop mobile marketing integration service provider.

"Lakara" is a new type of financial services group. It adheres to the concept of universal benefit, technology, innovation and comprehensiveness. It has created a unified and user-oriented financial service symbiosis system to provide payment, credit, financing and community finance for individuals and business users. And other services.

Set up a smart business new scene for the business, create a smart store system

With the explosion of the giants in the mobile payment market, the merchants' cashiers are welcoming innovation. Traditional POS machines can no longer meet the multi-dimensional management needs of merchants. As a one-stop mobile marketing integration service provider that integrates the development and design of cloud application software and hardware, Handan Technology cooperates with Lakara. Lacala Smart POS machine provides offline services and cloud applications, making new changes in its payment channels, business management, marketing management, online and offline integration, etc. Lakara is a payment link for the merchants of the business. Promote the cooperation between software and hardware, expand the service field, and meet the intelligent business needs of Zhongyun Push Merchants.

The competition for mobile payment has entered a stage of white-hot, and major third-party payment giants are competing for layout and segmentation scenarios, expanding and extending in the application of offline stores such as convenience stores, supermarkets and restaurants, and cultivating consumers' mobile payment habits. The rapid changes in payment forms and habits have made smart pos a standard for merchants.

Kara smart pos machine can now realize omni-channel payment for Zhongyun push version 2.0 merchants, in addition to supporting traditional payment methods such as IC card and magnetic stripe card, it can also realize WeChat payment, UnionPay wallet, Jingdong wallet and Baidu wallet by scanning code. Internet payment, etc., to meet the diversified payment needs of consumers. This convenient payment mode, more importantly, not only can meet the customer's efficient and convenient collection experience, but also save the business cost of the merchant.

In the payment process, not only can users provide fast, convenient and far-reaching payment methods, but also improve the user's second payment experience. At the same time, it can also help Zhongyun push merchants to seize more user resources and improve service penetration.

2, intelligent economy, meet the self-service payment scenario

Nowadays, the management of various industries has shown an intelligent trend. All businesses have introduced smart devices to improve work efficiency and services. Lacala smart POS machines are provided for catering, e-commerce and other industries in response to customer consumption habits and changes in business economic models. Payment plan.

For the food and beverage consumption scene, customers can realize self-service selection, ordering, and payment one-stop service, one step at a time. This intelligent management has transformed from traditional stores to smart stores, meeting the increasingly personalized needs of customers, improving the management efficiency of stores and reducing operating costs.

The concept of “smart store” is also exhibited in China International Technology Week last year. At that time, a wireless order management system based on the consumer mobile phone was displayed. Consumers pay attention to the hotel's WeChat public platform or download the hotel's APP to achieve all the ordering of food selection, ordering, payment, etc. At the same time, the system combined with the offline smart WiFi router can also bring consumers' relevant consumption habits and The behavior data is intelligently matched with the relevant data of the hotel.

â–²For the e-commerce field, Lacala Smart POS machine has the functions of delivery, processing online orders, scanning express delivery number, docking express 100, etc., which is convenient for merchants to process orders and consumers to check the progress of orders.

In the future, Lacala Smart POS will also go deep into the hotel field. During the hotel stay, Lacala Smart POS can provide customers with fast and simple check-in, payment, check-out, membership management and other applications, and you can say goodbye to the cumbersome reception desk at the fingertips. The self-service payment scenario of Lacala Smart POS machine makes customer consumption more human and convenient.

Through La Cala's intelligent POS machine, Zhongyun Push Merchant can realize the seamless connection of display and function on Lacala Smart POS machine, making payment more convenient, data transfer faster and order processing information clearer. In the future, it can also meet the specific needs of various industries for payment scenarios, and the various businesses such as food, clothing, housing, transportation, and credit management can be more conveniently realized.

3, Lakara POS machine turned into a business marketing magic weapon

Lakara Smart POS machine can not only provide payment function for Zhongyun Push 2.0 Business Edition, but also provide comprehensive services such as mobile e-commerce, marketing promotion and membership management.

Zhongyun Push 2.0 Merchant Edition can be based on the payment link of intelligent POS machine, effectively connecting consumers, conducting business data precipitation, data analysis and data marketing. At the same time, merchants can carry out accurate secondary marketing through electronic card coupon service, public number service and other means to achieve mutual guidance between users online and offline. In the future, Zhongyun Push 3.0 Business Edition can also realize the intelligent replenishment function of the supply chain, and open Internet financial services such as microfinance and wealth management.

The intelligent POS machine not only helps to enhance the consumer's stickiness to the merchants, but also helps the merchants to achieve an important entry for member management and secondary marketing to achieve a win-win situation.

Consensus behind cooperation

This cooperation is very happy for both the business and Lakala. Both the Palmer Technology and Lacala's core values ​​have jointly mentioned “innovation” and at the same time conveyed the values ​​of “sharing”, which also laid a certain ideological foundation for this cooperation. On the basis of cooperation and win-win, through complementary advantages, software technology and hardware supply complement each other, and both sides can achieve a win-win situation.

For Lakara, in the era of mobile internet, the competition in the field of mobile payment is not a contest of payment itself, but a multi-dimensional competition such as scene and service. To stand out in the mobile payment competition, you must break through the payment itself and extend the functionality to each scene, service and marketing. This requires them to have more technical support, functionally providing merchants with more possibilities, so that they can take advantage of mobile payments.

At the same time, smart POS machines also need a bigger market, opening up a larger sales situation for Lakara. At this time, it combines with the business technology, on the one hand, it has the technical support of the back-end; on the other hand, the large number of merchants on the platform of the business cloud will bring a new situation to the market development of Lacala. This is good for La Cala.

For Palmer Technology, the cooperation with Lacala can provide cloud service technical support for Zhongyun Push Merchants, and also provide hardware equipment to meet the requirements of enterprise upgrade.

Today is not only the Internet age, but also the instrumental age. How to quickly use tools to achieve value is also the embodiment of core competitiveness. For large enterprises, it is more necessary for small businesses, so for SMEs, tools (hardware foundation) and software technology are very important.

Therefore, the cooperation between Lai Shang Technology and Lacala Smart POS Machine is an important step for Zhongyun to push the merchants to realize all-round service. The use of intelligent POS machines guarantees the advantages of the mobile terminal for the cloud cloud merchants, expands the marketing channels, and improves the order management capabilities. In addition, the smart POS is used to secure their funds, and they will get better brand aggregation effects. In short, the cooperation with Lacala is not only a requirement for the development of the business strategy, but also a further extension of the development needs of the business customers. It also helps the expansion of the business in the field of mobile marketing.

In the future, achieve strategic cooperation

In the era of mobile Internet, the Internet has an important position as an important contact between small and medium-sized businesses and consumers. As a domestic mobile Internet company, Palmer Technology has mature product and technology advantages.

Through effective integration of resources and overlapping advantages, the two sides will explore the integration of open platforms between the two sides, jointly promote the cooperation of open platforms, realize the sharing of resources and the overall influence of both parties, and achieve mutual benefits. At the same time, if the two sides achieve strategic brand cooperation, it will also be an innovation. More intelligent POS will become a transformation and upgrade of the business, and the business of transforming the business, helping the merchants to create a "smart shop" and start a period of smart economy.