The new retail era has given birth to a broader perspective of mobile payments

In October 2016, at the Yunqi Conference in Hangzhou, Ma Yun said in his speech that the era of pure e-commerce has passed, and the next decade is the era of new retail. In the future, online and offline must be combined. Since then, the concept of "new retail" has suddenly become popular. And quickly fermented into the hot words of online and offline resonance, which has aroused great concern of the commercial crowd, and has continued to become a hot topic in various industries.

What is the new retail era?

What is new retail? The concept of Ma Yun is more in the pattern: the integration of “online, offline + logistics”; the description of Alibaba CEO Zhang Yong is change: new retail is a chemical reaction that needs to be reconstructed from online and offline commercial elements; At the beginning of the month, at the CCFA 2016 China Retail Conference, offline retail leaders gave a collective definition of “new retail” – a consumer-centric, full retail consisting of a supply chain and an ecosystem. It can be seen that although the definition of “new retail” on the online and offline is slightly different due to different positions, in reality, the same goes for the same way. Both online and offline recognize and accept the changes that the retail industry is about to usher in. It is undeniable that this is a commercial change that affects the online and offline ecology of the retail industry.

Not only the business circle, but also the government level has given high attention to this: Vice Minister of Commerce Fang Aiqing said in the double 11 that “the opinion on promoting the transformation of physical retail innovation issued by the General Office of the State Council has special significance.” The opinion specifically proposes to promote online and offline integration, including encouraging e-commerce platforms to conditionally open data resources to physical retail enterprises, and improve resource allocation efficiency and operational decision-making levels.

Entity stores embrace the reality of innovation in the future and become one of the new sources of energy. In 2016, the new 11 retail, the new retail form began to fall, that is, online, offline and logistics closely match, offline enterprises go online, online companies go deep into the line, combined with modern logistics, to create a The ubiquitous commercial body. In 2016, the Double 11 went further in the omni-channel integration – more than 1 million online stores were opened, and nearly 100,000 stores were fully digitized. For example, the Uniqlo Tmall flagship store is quickly sold out, and consumers can quickly pick up goods at more than 400 stores in Uniqlo. This model not only facilitates consumers, but also introduces online traffic to the offline line, bringing new sales opportunities to Uniqlo stores.

The new retail era has given birth to a broader prospect of mobile payments

In the future, physical retail will use more Internet to solve the connection of people, goods and environment, and scenes. At the same time, the manufacturing, sales and consumption links of physical retailing will be fully linked, creating a new and comprehensively linked business era through interconnection. The traditional conflict between offline stores and online e-commerce is being replaced by the enormous energy brought about by online and offline integration. This is a new opportunity for the current sluggish physical store. Moreover, it can give birth to a larger space in the adjacent industry. For example, mobile payments will play an extremely important intermediary role in the process of retail business transformation. China's global mobile payment leadership is a consensus, and with the advancement of new retail, compared to the past online and offline relatively fragmented commodity trading patterns, in the process of online and offline integration, the form of commodity trading also has New changes have also opened up space for mobile payments, especially for mobile payment applications that are better integrated online and offline. In this sense, 2016 is also well-deserved as the first year of China Mobile Payment.

More opportunities, how to face mobile payments?

The integration of online and offline will definitely bring more open mobile payment scenarios. The leading Alipay and WeChat payment in China's mobile payment market are both online payment and offline payment. It brings great convenience to people's daily life and basically realizes an era of easy life without cash. In addition to these two, as the first year of mobile payment in 2016, mobile payment development is also more vigorous, some mobile phone manufacturers have launched mobile payment applications, Apple, Samsung, Xiaomi, Huawei four major mobile phone manufacturers have entered the mobile payment field. Most of the payment applications launched by these mobile phone companies use NFC technology (Near Field Communication), including Huawei Pay, Xiaomi Pay, and Apple Pay. However, Samsung Pay is different from the technology adopted by these companies. In addition to supporting NFC technology, it also has a unique MST (Magnetic Signal Security Transmission Technology). This technology can support UnionPay cloud flash POS machines and can also support traditional The pos machine has a wider range of applicability.

In addition, Samsung Pay does not need to be connected in the payment process, which is more convenient. Especially worth mentioning is that Samsung Pay cooperates with Alipay to support Alipay QR code fast scan code payment, which greatly facilitates the user group of Alipay. After a number of banks and Alipays, not long ago, the traffic card swiping service was launched. The open platform attributes of its application are fully demonstrated. The future encirclement is infinite. It can be said that it is a big game in the silent game. In the near future, it is inevitable that Samsung Pay will pay online payment. At that time, Samsung Pay will realize an all-ecological layout in China's payment field. With the huge user base of Android mobile phones, it can realize convenient and convenient payment again. leap. Therefore, it can be said that in terms of meeting the online and offline convergence trend of the new retail era, only Samsung Pay, which can open up the entire payment eco-chain, is more suitable for the upcoming new retail era.