Nowadays, there are many manufacturers who make products across the border, and advertisements are full of tricks. For example, Lugou Laojiao perfume, Ma Yinglong's eye cream and a loud voice of Laoganma lipstick, etc., manufacturers are struggling to attract customers. Last year, Pizza Hut launched a Pie Tops, a smart basketball shoe that can be ordered in the United States, that has attracted everyone's attention and concerns. The Pizza Hut has recently launched the second-generation version of the shoes, Pie Tops II.
The second-generation Pie Tops II smart basketball shoe was designed by the famous sports shoe designer Show Surgeon. Like the first generation, there was a button to order pizza in the tongue position, and a button was added this year to control the local cable TV. The set-top box, which means you can pause the live TV through the buttons on the smart shoes, so that you can take a take-away meal pizza with peace of mind.
The above functions are very simple to use, as long as the smart phone is set to open the Bluetooth connection and the wearer's smart phone, download the Pizza Hut APP to set up to use, which shows that in addition to the right shoe on the Bluetooth device, Pie Tops II may also Infrared function was added to the left shoe.
This pair of Pie Tops II smart basketball shoes is Pizza Hut's promotion for the US NCAA basketball game in March. Pizza Hut is the official pizza. Every year, many people watch the game on the sofa. Many people may not watch the game at the same time. The idea is to order meals again, so they hope that in this way, fans can order pizzas at the same time while watching the game. When the express delivery arrives, they can also pause the live broadcast through the buttons of the smart shoes so that they will not miss the game. Any one wonderful session. This is Pizza Hut’s accurate marketing for NCAA basketball.
This marketing method is to advertise Pizza Hut's offers during the competition, ordering two medium-sized pizzas, each for only $5.99.
Apart from the function of smart basketball shoes, the design of the Pie Tops II itself is very individual. The supreme pizza design of the upper, cheese laces and mesh are also cheese-like designs. The material is suede and suede. And gum as a raw material, there is a choice of bright red and gold brown shoe body.
The Pie Tops II basketball shoes will be produced in limited quantities. On March 19th, 50 pairs will be sold on the HBX website, another 50 pairs will be sent to KOL, and some will be sent out at the end of the month.
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