Analysis of the target audience of the cartoon smart toys
In recent years, the Chinese animation industry has developed rapidly, and the market for anime smart toys has also become popular. The successful production of high-quality domestic anime movies such as "The Return of the Great Stories" and "The Big Fish Begonia" won the public's reputation. And with the support of national policy, China's animation industry is developing steadily, gradually transition from naive period to maturity. According to the survey, China's animation market has a gap of 80 billion yuan. Experts predict that the annual output value of China's animation derivative industry will increase to more than 100 billion yuan in a few years. On average, 6 out of every 10 people are potential consumers of animation derivatives. Among them, the consumption of anime smart toys is the most common. So, what are the consumer groups of anime smart toys?
1, 80 after the fixed consumer group
In the late 1990s, Japanese anime entered China, and China's animation industry developed at the same time. At that time, the main consumer of animation was 80. At present, the 80s have entered the society, but the love for animation has only increased and become a fixed consumer group of the animation industry. According to statistics, the number of people who like to watch anime online is between 25 and 30 years old, accounting for 43.92%. According to the survey data, the highest purchase rate of anime genuine hand is 80, accounting for 47% of the total. More than 90% of the 80 will buy high-quality genuine hand-made, genuine hand-made, although the production cost is not high, but because of its own animation culture value, the genuine hand-made price is more than 100 yuan, the profit margin is huge.
2. The rise of consumption after 90s
With the advent of the Internet age, the convenience provided by the Internet after the 90s is more convenient for contact with the secondary animation culture. The characteristics of consumption after the 90s are: having more idle funds, chasing fashion and trends, and having unique insights and aesthetics for the second-yuan culture. In 2016, China's pan-quaternary users reached 270 million people, of which the core second-level users were concentrated in 19-24 years old, with a share of 58.9%, while the number of people buying anime smart toys was far higher than 270 million. After 90, it gradually became the main force of animation smart toy consumption.
3. Potential consumer groups
There is also a huge potential consumer group in the animation derivative toy industry. Nowadays, after 00, I began to contact the animation culture. With the animation of domestic anime "Pleasant Goat and Big Big Wolf", "Super Pan", "Beacon Bear" and so on, the domestic animation movie box office is constantly refreshing. After 00, it also has its own aesthetics for animation. Although the channel for accepting animation is single, it directly controls the desire for spending on animation derivatives in a family. With the launch of domestic high-quality animation, the open prediction of the second-child policy will once again usher in the peak of birth in the next 5-8 years. Experts predict that the number of newborns will be between 178,000 and 19.5 million in the future, and the total number of children will remain at 2.2. Between 250 million, these new audiences who accept animation culture from an early age will become the most loyal consumer groups of animation smart toys.
The above is the analysis of Xiaobian's audience of animation-derived smart toys . Nowadays, many toy companies are making strategic adjustments to this phenomenon. For example, Guangdong Ha Yidai Toys Co., Ltd. is developing and producing animated smart toys that appeal to young people. Grasp the current consumer market. The newly launched "Pleasant Goat and Big Big Wolf", "Super Pan" and "Bacon Bear" series of intelligent electric toys are versatile and can meet the needs of children of different ages. Product details can be found on the official website of the first generation of http:// or the official flagship store of Ha Yidai Toys http://mall.jd.com/index-608146.html!
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