There are many early childhood education brands and early education franchisees in the market. How do we choose the most suitable preschool education among many brands? Xiaobian mainly analyzes from the following three aspects:
Selected industry
How to judge whether an industry is a sunrise industry or a sunset industry? The development of an industry cannot be separated from the background of the times, and it is inseparable from the support of national policies. The industries that the state guides to support and have development prospects are the sunrise industry. With the opening of the national second-child policy, a new round of school-age children will soon be attacked, and the new generation of parents have a very strong willingness to consume for the next generation. Early education is the sunrise industry.
Select location
The core of market positioning is to identify and target target consumers. If the positioning is blurred, the beard's eyebrows are caught, which will inevitably lead to the loss of one. Enterprises facing low-end and low-end customers often adopt a profit model that is low-cost and small profits but quick turnover. Because the low-end customers are sensitive to price, the price is the killing skill; while the middle and high-end customers pay more attention to quality, but they are not sensitive to price. Therefore, different market positions have different modes of operation.
Brand selection
Competition will inevitably lead to mixed and mixed markets. Under the current quality-oriented consumption concept, we choose a brand with great development potential and sufficient support. The resources are strong and stable, the quality is reliable and the operation pressure is reduced. It is the first choice for small-scale boutique projects. A successful franchise brand must have a mature and perfect marketing model. A well-established headquarters with complete operational regulations and standard operating manuals. The headquarters conducts brand control on a macro level, and regularly conducts business guidance for the store; the franchisee strictly implements the headquarters plan and requirements, and implements the implementation of the various projects.
Source: Network
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