Bottle packaging is more common in people's lives. Many products in the market are packaged for packaging, but I don't know that they have lost the best advertising route, lost the first impression, and lost a large number of consumers. . A lot of wine product packaging design is also the same, shoddy, did not enter their own brand culture. I think that only by combining various elements can we make a good packaging design.
The key to the design of the bottle packaging is the bottle. The most primitive winery was the use of clay, and later bronzes, silverware, and ceramic bottles were later invented. Because of its relatively low cost, it is favored by the people. The era of various ceramic wine packaging designs appeared in the Yuan Dynasty.
Now, the wine is beginning to be replaced by the technology of glass. Its crystal clear and bright features are in line with the consumption positioning of wine. The low cost is even more absolute. In order to preserve the old wine for a long time, many factors are needed.
Such as alcohol degree, storage environment, temperature, humidity, transportation, packaging, etc. Packaging design is the key to long-term preservation. Before the Republic of China, most of China's wineries were private workshops. Most of the wine bottles were made of ceramics. Because of the small production, most of the wines were mainly supplied to the local market. The finished wines are also mainly ceramic pots and pottery bottles, as well as porcelain bottles and glass bottles.
Liquor has a wide variety of raw materials, a variety of colors, a variety of shapes, and a wide range of cultures. The packaging design of modern wine bottles is rich in content, and has been out of the concept of wine containers, becoming a unique symbol of packaging design art and elegant culture.
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