The "Singing Book" of Sports Industry Development in Some Cities and Counties in Fujian: Using Special Features, Market Paths, and Mechanisms to Make Short-terms: 2016-12-09 16:31
Copyright operations, capital operations, professional leagues, big data integration If it is said that this is a first-tier city to develop sports industry hot words, then how do small and medium-sized cities and even remote mountain areas read the sports industry business? The reporter recently visited a number of mountains in northwest Yunnan The cities and counties discovered that the sports industry is not an exclusive product of a big city, nor is it a luxury product from Jinshan Yinshan. It has taken root in different regions and formed its own development samples and prototypes, reflecting the unique characteristics of county economies. Faced with many development difficulties and problems.
The competition is closely linked to the characteristics of the county
The common features of the development of the sports industry in mountainous cities and counties are still the thought of setting up a concert. The platform has added a sporting event from past cultural events, economic and trade exhibitions, etc. The drama is still the main line of economic development with county characteristics. The event + travel mode has been tried and tested in many scenic and culturally rich spots.
Wuyi Mountain is a world natural heritage site and a world cultural heritage site. Taining is a representative area of ​​China's Danxia landforms and is a national 5A-level scenic spot. Local governments are aware of the use of sports events to stimulate the development of local tourism. Wuyishan began to hold marathons and bicycle races in 2014. Taining also attempted to hold outdoor mountain sports events as early as 2009. In 2015, the game was shaped as a mountain marathon.
Fujian Shaowu is the hometown of martial arts in the country. It is located in the ancient Shu Road in the Central Plains. It accommodated one of the six stations in the 2016 National Wushu Taijiquan Open due to local conditions. It also held off-road and cross-country trails for motorcycles and cars. , focusing on displaying regional features and historical and cultural characteristics.
Jianning is located at the headwaters of the Lancang River and has superior natural ecological resources. The local will use open-air yoga demonstrations and bicycle races as a platform to actively promote lotus, lotus seeds, lotus root, and huanghuali, and cultivate and protect sports with local characteristics. The activity brand applied for registration of Huahai cycling and Chingmei Jianning event brands, and simultaneously registered related terms and network domain names, and strived to build a sports industry platform for sustainable development and utilization.
Management Office separates and stirs industry and boosts fitness
Mountain city and county government departments are relatively tight in terms of funds and manpower, and they have a lot of pressure to open competitions and have an urgent need for separation and reform. The small scale of events, strong controllability, objectively achieved the role of mountain competitions as a reform pilot field, and the effectiveness of market development and assisting fitness also made some cities and counties taste the sweetness.
The Jianning cycling race was run by Xiamen Zhibiao Sports Culture Communication Co., Ltd. The company sent a team of more than 20 people to participate in competition planning, media promotion, operation creativity, and competition regulation, etc., and this single race was included in FUN China. Bicycle club league brand events, to expand their influence.
Wuyishan, Taining marathon and Shaowu ancient road off-road competition implementation and commercial development are undertaken by Fujian Tianxiang Sports Development Co., Ltd. In addition to doing race services such as track surveys and athletes' supplies, the company also successfully managed the Shaowu ancient road cross-country race to the Central Mont Blanc summit system to enhance branding.
According to Gong Xingyi, the director of the Publishing House of Taining County, the Taining County held many outdoor mountain sports events before 2014, but its professionalism and low level of participation in the masses restricted the use of the industry. In 2015, it commissioned professional sports organizations to operate the games in the market, and on the basis of linking with the original mountain outdoor sports brands, they paid close attention to the market and the masses, and promoted the deep integration of the sports and tourism industries.
Every year since 2014, Daejeon in Fujian has undertaken a nationwide rhythmic gymnastics or aerobics competition and has always adhered to a market-oriented operation model. According to Lin Chunzhong, Secretary of the Bureau of Broadcasting, Broadcasting, Television, Broadcasting and Television, Datian County, the organizing committee of the event is facing the investment of the community, and it conducts commercial operations on the naming rights of the event and advertising agency. The first time the team is established, it will receive support from 19 companies to ensure the smooth running of the event.
The game was forced to invest in Daejeon's construction of sports facilities in the center of the county, and it was open to the public free of charge after the game. Lin Chunzhong said that stadiums often appear to be bursting, and it is common for a single day to break through. After the State Sports General Administration awarded Daejeon China Gymnastics Association a large-scale gymnastics training base, the local community set about establishing a socialized fitness network, popularizing and popularizing large-scale gymnastics projects into the community, entering the campus, and even covering the countryside, forming a strong fitness atmosphere.
The foundation is still not enough to make up for the shortcomings of the mechanism
In the process of developing sports industry in mountainous regions, cities and counties are still faced with difficulties such as imperfect infrastructure, unsound protection services, difficulties in investment and financing, small market radiation, and inadequate market survey analysis. In September of this year, Wuyishan suffered a fall of a Serbian driver during a bicycle race, which exposed the shortcomings in the safety and other mechanisms of the event.
Lin Yuling originally operated a daily necessities enterprise in Shaowu, and now he invests and develops the Yunling Mountain tourist area across industries. He told reporters that the scenic area relied on core drifting resources and combined outdoor activities such as cycling, walking, climbing, and tent festivals around the lake to create a sports + tourism project integrating leisure, fitness, and vacation. However, it was difficult.
Drifting is only two or three months due to seasonal reasons. In order to fully tap resources, the scenic area tries to expand and extend alternative projects, but the effect is not good. For fishing competitions, the project was put on hold because no professional team or suitable partner was found. In Lin Yuling's view, the biggest problem is that there is no stable financing mechanism. It is difficult for small and medium-sized banks to make loans, and it is difficult to cooperate with large enterprises. The scenic spot is still maintained by his original daily income from factory supplies.
According to Deng Lijun, director of Wuyishan City Tourism Bureau, whether it is a marathon or a bicycle race, it is necessary to build and maintain a good track. The track in the main area of ​​the Marathon is currently only 6.7 kilometers. Next, we plan a 11-kilometer circuit in the scenic spot to deepen the degree of integration between the event and the tourism resources, while doing other infrastructure and supporting facilities.
Many persons in charge of the cultural and sports departments of the mountainous counties and cities interviewed said that most of the current mountaineering competition operation modes adopt the government’s model of purchasing public services, and use part of the guidance funds to support the events. The gap is filled by the company’s companies or solved through investment promotion. The activities of the competition on local tourism, catering and other industries only stay at the logical level, or only some fuzzy estimates, there is no scientific research report from a third party, scientific and rigorous, has not formed a mature evaluation system for the economic benefits of the event. The measurement of the effectiveness of the competition is still based on the idea of ​​reporting on achievements rather than the accounting method of profit and loss. In the future, we must open up the departments of tourism, sports, statistics, etc. to scientifically investigate and summarize this new business, and promote the guidance of the industry. Ability to grasp
Copyright operations, capital operations, professional leagues, big data integration If it is said that this is a first-tier city to develop sports industry hot words, then how do small and medium-sized cities and even remote mountain areas read the sports industry business? The reporter recently visited a number of mountains in northwest Yunnan The cities and counties discovered that the sports industry is not an exclusive product of a big city, nor is it a luxury product from Jinshan Yinshan. It has taken root in different regions and formed its own development samples and prototypes, reflecting the unique characteristics of county economies. Faced with many development difficulties and problems.
The competition is closely linked to the characteristics of the county
The common features of the development of the sports industry in mountainous cities and counties are still the thought of setting up a concert. The platform has added a sporting event from past cultural events, economic and trade exhibitions, etc. The drama is still the main line of economic development with county characteristics. The event + travel mode has been tried and tested in many scenic and culturally rich spots.
Wuyi Mountain is a world natural heritage site and a world cultural heritage site. Taining is a representative area of ​​China's Danxia landforms and is a national 5A-level scenic spot. Local governments are aware of the use of sports events to stimulate the development of local tourism. Wuyishan began to hold marathons and bicycle races in 2014. Taining also attempted to hold outdoor mountain sports events as early as 2009. In 2015, the game was shaped as a mountain marathon.
Fujian Shaowu is the hometown of martial arts in the country. It is located in the ancient Shu Road in the Central Plains. It accommodated one of the six stations in the 2016 National Wushu Taijiquan Open due to local conditions. It also held off-road and cross-country trails for motorcycles and cars. , focusing on displaying regional features and historical and cultural characteristics.
Jianning is located at the headwaters of the Lancang River and has superior natural ecological resources. The local will use open-air yoga demonstrations and bicycle races as a platform to actively promote lotus, lotus seeds, lotus root, and huanghuali, and cultivate and protect sports with local characteristics. The activity brand applied for registration of Huahai cycling and Chingmei Jianning event brands, and simultaneously registered related terms and network domain names, and strived to build a sports industry platform for sustainable development and utilization.
Management Office separates and stirs industry and boosts fitness
Mountain city and county government departments are relatively tight in terms of funds and manpower, and they have a lot of pressure to open competitions and have an urgent need for separation and reform. The small scale of events, strong controllability, objectively achieved the role of mountain competitions as a reform pilot field, and the effectiveness of market development and assisting fitness also made some cities and counties taste the sweetness.
The Jianning cycling race was run by Xiamen Zhibiao Sports Culture Communication Co., Ltd. The company sent a team of more than 20 people to participate in competition planning, media promotion, operation creativity, and competition regulation, etc., and this single race was included in FUN China. Bicycle club league brand events, to expand their influence.
Wuyishan, Taining marathon and Shaowu ancient road off-road competition implementation and commercial development are undertaken by Fujian Tianxiang Sports Development Co., Ltd. In addition to doing race services such as track surveys and athletes' supplies, the company also successfully managed the Shaowu ancient road cross-country race to the Central Mont Blanc summit system to enhance branding.
According to Gong Xingyi, the director of the Publishing House of Taining County, the Taining County held many outdoor mountain sports events before 2014, but its professionalism and low level of participation in the masses restricted the use of the industry. In 2015, it commissioned professional sports organizations to operate the games in the market, and on the basis of linking with the original mountain outdoor sports brands, they paid close attention to the market and the masses, and promoted the deep integration of the sports and tourism industries.
Every year since 2014, Daejeon in Fujian has undertaken a nationwide rhythmic gymnastics or aerobics competition and has always adhered to a market-oriented operation model. According to Lin Chunzhong, Secretary of the Bureau of Broadcasting, Broadcasting, Television, Broadcasting and Television, Datian County, the organizing committee of the event is facing the investment of the community, and it conducts commercial operations on the naming rights of the event and advertising agency. The first time the team is established, it will receive support from 19 companies to ensure the smooth running of the event.
The game was forced to invest in Daejeon's construction of sports facilities in the center of the county, and it was open to the public free of charge after the game. Lin Chunzhong said that stadiums often appear to be bursting, and it is common for a single day to break through. After the State Sports General Administration awarded Daejeon China Gymnastics Association a large-scale gymnastics training base, the local community set about establishing a socialized fitness network, popularizing and popularizing large-scale gymnastics projects into the community, entering the campus, and even covering the countryside, forming a strong fitness atmosphere.
The foundation is still not enough to make up for the shortcomings of the mechanism
In the process of developing sports industry in mountainous regions, cities and counties are still faced with difficulties such as imperfect infrastructure, unsound protection services, difficulties in investment and financing, small market radiation, and inadequate market survey analysis. In September of this year, Wuyishan suffered a fall of a Serbian driver during a bicycle race, which exposed the shortcomings in the safety and other mechanisms of the event.
Lin Yuling originally operated a daily necessities enterprise in Shaowu, and now he invests and develops the Yunling Mountain tourist area across industries. He told reporters that the scenic area relied on core drifting resources and combined outdoor activities such as cycling, walking, climbing, and tent festivals around the lake to create a sports + tourism project integrating leisure, fitness, and vacation. However, it was difficult.
Drifting is only two or three months due to seasonal reasons. In order to fully tap resources, the scenic area tries to expand and extend alternative projects, but the effect is not good. For fishing competitions, the project was put on hold because no professional team or suitable partner was found. In Lin Yuling's view, the biggest problem is that there is no stable financing mechanism. It is difficult for small and medium-sized banks to make loans, and it is difficult to cooperate with large enterprises. The scenic spot is still maintained by his original daily income from factory supplies.
According to Deng Lijun, director of Wuyishan City Tourism Bureau, whether it is a marathon or a bicycle race, it is necessary to build and maintain a good track. The track in the main area of ​​the Marathon is currently only 6.7 kilometers. Next, we plan a 11-kilometer circuit in the scenic spot to deepen the degree of integration between the event and the tourism resources, while doing other infrastructure and supporting facilities.
Many persons in charge of the cultural and sports departments of the mountainous counties and cities interviewed said that most of the current mountaineering competition operation modes adopt the government’s model of purchasing public services, and use part of the guidance funds to support the events. The gap is filled by the company’s companies or solved through investment promotion. The activities of the competition on local tourism, catering and other industries only stay at the logical level, or only some fuzzy estimates, there is no scientific research report from a third party, scientific and rigorous, has not formed a mature evaluation system for the economic benefits of the event. The measurement of the effectiveness of the competition is still based on the idea of ​​reporting on achievements rather than the accounting method of profit and loss. In the future, we must open up the departments of tourism, sports, statistics, etc. to scientifically investigate and summarize this new business, and promote the guidance of the industry. Ability to grasp
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