Subversive move! Innovative packaging makes cocktails more "delicious"

Plastic Technologies (PTI) developed and designed an innovative package called the Clasper bottle that consists of two polyethylene terephthalate (PET) bottles and a shrink label. The lower bottle holds 50 ml premium wine and is sealed with a heat-seal aluminum foil. The main bottle contains 6.5 ounces of hot-filled, storage-stable juice, and the top is equipped with a 38 mm polypropylene cap. The shrink label makes the package more beautiful and the label is marked with instructions for use.

 

In use, the consumer simply separates the shrink sleeve from the perforations between the upper and lower bottles and pulls the lower bottle out of the bottom of the main bottle to remove the heat seal of the lower bottle and the cap of the upper bottle. Pour the wine into the juice.

Clasper bottles are derived from cocktails

It is reported that the power to develop this product stems from the fact that Yumix, a brand company, wants to provide adult consumers with a delicious cocktail that they can deploy anytime, anywhere.

The Clasper bottle concept was created by Yumix founder Alex Garner. After accumulating experience with fresh juice in a large beverage company, on a warm day, he suddenly thought that adding wine to these juices would be a great drink for adults. He hopes that this drink will be easy to carry and help consumers eliminate the uncertainties of cocktail preparation and achieve excellent taste every time.

 

Garner explained: “In my experience, I know that if we mix wine and juice in advance, the enzymes in the juice will quickly change taste. So you must add preservatives and sweeteners, these additives will change the flavor This is a result we don't want, so we have done a lot of work to develop suitable packaging. The end result is driven by our quality objectives."

He soon discovered that there was no ready-made packaging solution that could meet his requirements. At this time he found PTI Corporation, a global leader in helping brands to develop solutions for plastic packaging solutions.

Tracy Momany, deputy director of product development at PTI, said: "Alex took his ideas to PTI and asked us to design a commercially viable bottle of the desired functionality for Yumix. Fixing the components together and keeping them together – Fahrenheit's 185-degree hot-filling equipment complicates the situation.”

Yumix began trial selling three flavors in Texas this month – strawberry lemon plus vodka, cosmopolitan vodka and pink grapefruit plus vodka. The brand offers consumers 12 to 18 months of shelf life with retail prices of 3.99 and 4.99 dollars, depending on the market. A plan to increase the taste series is being implemented. It is planned to sell in a larger area throughout the country in 2017.