Hot situation
With the development of China's economy, people's income level and consumption level have significantly improved, which has promoted the continuous development and maturity of the tertiary industry and tourism industry. As a theme park , the water park has unique cultural connotation, scientific and technological content and strong The entertainment function has become the hottest star in the current urban tourism products. Almost every city with a population of more than 1 million is planning, launching or operating. The overall situation is extremely hot.
From the 1990s to the beginning of the 21st century: a small number of water parks were mainly concentrated in the first-tier cities of Beijing, Guangzhou, and Shanghai, and there was a period of prosperity. Nowadays, they are mostly declining because they cannot adapt to the changes in market demand.
From 2005 to 2009, the scale of water parks has shown an upward trend, and the development is more optimistic.
Investment Advantages
The construction period is short; the return period is short.The current water parks are basically showing a scene of “human mountains and seas†during the operation period. The construction period of a water park is usually only 0.5-1 years. In the normal operation, the cost can be recovered in the first year or two, and the profitable period will be entered in the third year. Some water parks with very good business conditions have started to return and profit in the first year. Water parks that have been in a state of non-return have a direct relationship with their investment plans. As an emerging theme park, the water park integrates with other tourism resources and can greatly promote the development of tourism in a region. Therefore, it is valued and supported by the government. As an emerging industry, under the current shortage of supply, the vast number of developers are willing to invest in the water park industry on the premise of seeing huge benefits.
Disadvantage observation
Disadvantage 1: lack of management talents, extensive managementAmong the factors affecting the profit and loss of water park projects, the proportion of equipment does not exceed 50%. The more important factors are project investment planning, operation management and marketing. Investing in a water park must be based on the long-term and develop a professional operational solution to make the investment risk of the water park smaller. Due to the rapid development of the water park industry, the lack of professional talents and extensive management.
Many water parks developed now lack clear themes and cultural creativity, project reproduction, equipment stacking, planning, construction and operation of water parks with ideas and techniques of real estate development and construction, which are far from the professional requirements of modern water parks. The main reason for the elimination of a large number of water parks in China within 5 years.
Driven by market demand, water amusement facilities are developing in a more rapid and stimulating direction. The analysis and statistics of the inspection facilities of amusement facilities in recent years have revealed that a series of quality problems such as imperfect qualification materials and inadequate safety maintenance are still present. Once a safety issue occurs in a water park, it is likely to cause the park to go bankrupt. The scientific, standardization and standardization of facilities and equipment need to be strengthened.
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