German media: Lego is more valuable than gold but is exceptional in China because of the "cottage"

Profile picture: Lego.

Reference News Network December 6 German media reported that the colorful plastic building blocks toys is not just a child, in the eyes of some financial managers, they are still investment opportunities. In fact, the saying that Lego toys can “preserve and increase value” has been passed not for one day or two, and some people have broken the news. This toy has already become a favorite of black market money laundering and trading.

According to the German Voice Radio website on December 5th, "Lego is a better investment than gold and stocks", this is the title of a report in the British "Telecommunications" in 2015. Analysts say that since 2000, buying the LEGO series has added value more than investing in stocks, gold or savings. “From the beginning of the millennium, the Lego series has increased by 12% per year. For some special series, once the production is stopped, the price of second-hand toys will increase.”

The British financial website "Money" listed five "currently the most expensive LEGO toy series" at the end of 2015. The first place is a star war model - "The Millennium Collection of the Ultimate Collection", the series It’s out of print, it’s sold at $510 in 2007, and the average price at the time of publication was $4,041.

In the Money website report, the second place in the value-added "Coffee Corner", the toy was priced at $134 when it was launched in 2007, and the average price at the end of 2015 was $3,123. Ranked third to fifth in the list are the Indian Taj Mahal series, the "Death Star" series and the "Star Wars Empire Starship" series.

Currency weapons on the black market?

On Chinese social networking sites, someone wrote that “Lego Toys is a 'bitcoin in the global black market'” Wenzhong said, “On the Silk Market, the former black market, “only recognized two trading currencies. -- Bitcoin and Lego." The article said: "A set of LEGO worth $180 a year ago can be sold for more than $5,000 in Amazon. If you are in the Florida black market, you can use it to switch to 13 AK47 or 20g high-purity cocaine." According to the text, Lego has become the most popular black market equivalent, a symbol of “trustworthiness” and “the strongest currency”, and is also the favorite of money launderers.

The report said it is difficult to confirm whether the rumors on these social media are completely true. At the US sub-station of the shopping site eBay, someone sold Lego in a pound. Sellers from the United States have sold 10,000 pounds (about 4,536 kilograms) of scattered Lego toys for $1 million. It’s really fascinating to buy these pieces of loose Lego bricks that are not complete.

In any case, the price of online Lego toys has indeed climbed all the way. On eBay in the United States, a seller puts out the “Millennium nickname” series mentioned above, which sells for $6,945. Lego’s “Harry Potter Series” and “Brigade Fortress Series” are sold. Tens of thousands of dollars; the price of a series of people from German sellers even reached $ 69,999 (about 480,000 yuan)!

"Mountain cottage" music is constantly emerging

According to the report, the only exception is China. Here, people can buy "Lego" for a small amount of money. On some shopping websites in China, the prices of toys sold in Europe and the United States are often only a few hundred yuan, and those toys that are far lower than the original Lego ex-factory price are "cottage" or genuine. It should not be difficult to judge. .

However, genuine Lego has also begun to produce in China. Recently, LEGO’s first toy factory in Asia started construction in Zhejiang, and many Lego series will become “Made in China” in the future.

In addition, LEGO also established the world's largest flagship store in Shanghai in 2015, and added a new toy model containing Chinese elements to enhance the attraction of building blocks to local customers.