The first point: good corporate albums have good topics
Extracting the subject is the first step in planning the album. The theme is the refinement and comprehension of brand development strategy, corporate image strategy, and marketing strategy. Without the refinement of the theme, the grapes are still grapes, and it is impossible to produce wines with taste. The book is an exhibition of machinery. It is not a display or expression, not an expression.
The second point: excellent corporate album must have a good "director"
A good picture book is an excellent movie. The production of the story, the control of the rhythm, the eye-catching of the picture, etc., all test the level of the director. The architecture of the album is the structure of the movie. The album with good structure is like the rhythm of a movie. A woman has a figure. The album has “start, inherit, turn, and combine.â€
The third point: Excellent pictures are also creative
Good ideas don't just belong to magazine ads. Good ideas meet the album performance strategy.
The fourth point: Excellent corporate album has a fun layout
Like good fashion styles, new and old. Comparing with famous foreign counterparts, compatriots have a wide gap. A good layout will pay attention to the historical inheritance. A good layout will absorb the direction of internationalization: pay attention to blankness and absorb international elements.
The fifth point: There must be photography for excellent corporate pictures
Many companies are willing to spend a lot of money on product research and development. What is displayed on the album is a poor quality product; the modern company's team fighting is rarely reflected in the company's catalogue. Excellent corporate albums create unique group pictures when expressing company culture.