As long as you are a football fan, then you must remember the classic ad Adidas during the 2006 World Cup, a little boy named Horsetail practice skills in the shabby streets, when another little boy proposed to challenge Jose, so An unlikely story unfolds: the two guessing fists choose to form their own superstar team, Cisse, Kaka, Lampard, Beckham, Zinedine Zidane and even Platini, Beckenbauer have become Teammates of two young boys, a fantastic ball game in the commercials become a reality.
This is called the "+10" advertising unreal scene interpretation of the concept of Impossibleisnothing exercise, even if you are just an ordinary football lover, you can also have the dream of competition with superstars eventually become Adidas potential consumer groups. The red one moment does not mean eternal victory, not to mention the originator of football equipment ADIDAS is facing a rival Nike violent impact, there is no concept of clear products clearly can not allow themselves to occupy the fierce market competition in a favorable position after the World Cup ADIDAS gave us The answer, in the recently updated ADIDAS global website we see a clear ADIDAS2007 football product strategy, a brand new football advertising has surfaced, it can be interpreted as a "Hoh Ha +10" based on the series derived from the idea.
ADIDAS will be their main series clearly divided into two categories: PREDATOR and F50, these two series of products endorsed by the two teams, the two teams is not a real wealthy, but by ADIDAS star, Led by Kaka, the team in the red uniforms wear a PREDATOR series and the team in bright yellow uniforms is led by Lionel Messi, who all wear the F50 series, Fight for THEFINALE2007 trophy.
ADIDAS cleverly designed a game, you can join any one of these two teams, and superstars fought side by side, and choose the team based entirely on your personality. ADIDAS also produced a video ad to give the two products a different spirit: the Falcon family represents a team with a superstar, and the other 10 players fought around the star; the F50 series represents the player at their own pace to stand alone . Falcons help endorsements players include Kaka, Riquelme, Barak and so on; and F50 to help the endorsement star is Messi, Podolski, Robben and so on. These players' style of play and technical features are actually in line with ADIDAS packaging product features.